Facts about Intertraffic Amsterdam 2008

Download Facts & Figures 2008

VISITORS PROFILE AND DEMOGRAPHICS
Line of business Decision making capacityy
Manufacturer24% Final decision maker24%
Local authority14% Co-decision maker28%
Consultancy14% Advisor22%
Contractor/earth moving/contracting company 14%
Dealer/Trade agent6% Origin
National government4%
Regional government3%
Police 3%
Semi government2%
Transport/ transit company2%
Public transport company2%

Position
Owner/ Director23%
Technical staff member18%
Head of department14%
Consultant/advisor12%
Marketing/Sales Manager10%
Staff member10%
Technical Manager9%
Other4%

MAIN REASONS TO VISIT AND SATISFACTION VISITORS

Main reasons for visit Satisfaction visitors
Obtain a general overview of market and developments77% Overall satisfaction
((very) satisfied)
93%
Check out new techn./products and services 71% Intention to visit next Intertraffic Amsterdam 89%
Maintain contacts with existing relations55% Recommend visiting Intertraffic Amsterdam to others 94%
Establish contacts with new relations 49%
Request quotations11% Visitor mark (on a scale from 1-10) 7.6
Visit seminars/ workshops9%
Purchase/order products and services6%

MAIN REASONS TO EXHIBIT AND SATISFACTION EXHIBITORS

Reasons to exhibit Satisfaction exhibitors
Making new contacts with potential partners94% Overall satisfaction
((very) satisfied)
91%
Maintaining contacts with existing business partners79% Satisfaction number of visitors ((very) satisfied) 87%
Image, PR objectives76% Satisfaction quality of visitors ((very) satisfied) 95%
Introducing a new product/service60% Intention to exhibit at Intertraffic Amsterdam again 91%
Direct sales and/or taking orders15% Recommend exhibiting at Intertraffic Amsterdam to others 91%

Exhibitor mark (on a scale from 1-10) 7.5

REACHED AUDIENCE AND EXHIBITOR NUMBERS

Reach
Number of visits23,241
Number of visitors16,896
Number of visiting companies9,100

Exhibitor numbers
Number of exhibiting companies718
Number of staff representing exhibiting companies5,571
Average number of contacts per exhibitor144
Average number of new contacts per exhibitor66