Facts about Intertraffic Amsterdam 2010

Download Facts & Figures 2010

VISITORS PROFILE AND DEMOGRAPHICS
Line of business Decision making capacityy
Manufacturer 22% Final decision maker 20%
Consultancy 16% Co-decision maker 29%
Local authority 11% Advisor 28%
Contractor/earth moving/contracting company 12%
Dealer/Trade agent 7% Origin
National government 8%
Research institution 3%
Regional government 2%
Police 2%
Public transport company 1%

Position
Owner/ Director 22%
Technical staff member 15%
Head of department14%
Consultant/advisor 11%
Technical Manager10%
Staff member10%
Marketing/Sales Manager9%
Other 9%

MAIN REASONS TO VISIT AND SATISFACTION VISITORS

Main reasons for visit Satisfaction visitors
Obtain a general overview of market and developments 72% Overall satisfaction
((very) satisfied)
94%
Check out new techn./products and services 69% Intention to visit next Intertraffic Amsterdam 84%
Maintain contacts with existing relations55% Recommend visiting Intertraffic Amsterdam to others 96%
Establish contacts with new relations 53%
Visit seminars/ workshops 9% Visitor mark (on a scale from 1-10) 7.7
Request quotations 7%
Purchase/order products and services 3%

MAIN REASONS TO EXHIBIT AND SATISFACTION EXHIBITORS

Reasons to exhibit Satisfaction exhibitors
Making new contacts with potential partners 95% Overall satisfaction
((very) satisfied)
92%
Maintaining contacts with existing business partners 73% Satisfaction number of visitors ((very) satisfied) 86%
Introducing a new product/service 59% Satisfaction quality of visitors ((very) satisfied) 94%
Image, PR objectives 45% Intention to exhibit at Intertraffic Amsterdam again 87%
Direct sales and/or taking orders 11% Recommend exhibiting at Intertraffic Amsterdam to others 93%

Exhibitor mark (on a scale from 1-10) 7.5

REACHED AUDIENCE AND EXHIBITOR NUMBERS

Reach
Number of visits 24,958
Number of visitors 17,661
Number of visiting companies 10,265

Exhibitor numbers
Number of exhibiting companies 806
Number of staff representing exhibiting companies 5,186
Average number of contacts per exhibitor 113
Average number of new contacts per exhibitor 59