Feiten & cijfers Intertraffic Amsterdam 2010
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Download Facts & Figures 2010 
VISITORS PROFILE AND DEMOGRAPHICS
| Line of business |
Decision making capacityy |
| Manufacturer |
22% |
Final decision maker |
20% |
| Consultancy |
16% |
Co-decision maker |
29% |
| Local authority |
11% |
Advisor |
28% |
| Contractor/earth moving/contracting company |
12% |
|
| Dealer/Trade agent |
7% |
Origin |
| National government |
8% |
 |
| Research institution |
3% |
| Regional government |
2% |
| Police |
2% |
| Public transport company |
1% |
|
|
| Position |
| Owner/ Director |
22% |
| Technical staff member |
15% |
| Head of department | 14% |
| Consultant/advisor |
11% |
| Technical Manager | 10% |
| Staff member | 10% |
| Marketing/Sales Manager | 9% |
| Other |
9% |
MAIN REASONS TO VISIT AND SATISFACTION VISITORS
| Main reasons for visit |
Satisfaction visitors |
| Obtain a general overview of market
and developments |
72% |
Overall satisfaction
((very) satisfied) |
94% |
| Check out new techn./products
and services |
69% |
Intention to visit next Intertraffic Amsterdam |
84% |
| Maintain contacts with existing relations | 55% |
Recommend visiting Intertraffic Amsterdam
to others |
96% |
| Establish contacts with new relations |
53% |
|
| Visit seminars/ workshops |
9% |
Visitor mark (on a scale from 1-10) |
7.7 |
| Request quotations |
7% |
|
| Purchase/order products and services |
3% |
MAIN REASONS TO EXHIBIT AND SATISFACTION EXHIBITORS
| Reasons to exhibit |
Satisfaction exhibitors |
| Making new contacts with potential partners |
95% |
Overall satisfaction
((very) satisfied) |
92% |
| Maintaining contacts with existing
business partners |
73% |
Satisfaction number of visitors ((very) satisfied) |
86% |
| Introducing a new product/service |
59% |
Satisfaction quality of visitors ((very) satisfied) |
94% |
| Image, PR objectives |
45% |
Intention to exhibit at Intertraffic Amsterdam again |
87% |
| Direct sales and/or taking orders |
11% |
Recommend exhibiting at Intertraffic Amsterdam
to others |
93% |
|
|
Exhibitor mark (on a scale from 1-10) |
7.5 |
REACHED AUDIENCE AND EXHIBITOR NUMBERS
| Reach |
| Number of visits |
24,958 |
| Number of visitors |
17,661 |
| Number of visiting companies |
10,265 |
|
| Exhibitor numbers |
| Number of exhibiting companies |
806 |
| Number of staff representing exhibiting companies |
5,186 |
| Average number of contacts per exhibitor |
113 |
| Average number of new contacts per exhibitor |
59 |